Published: Monday, March 21, 2022
High-level international participation in both formats – 60,700 conference participants from 125 countries and over 100 sessions featuring 223 speakers – lectures, discussions and industry meeting focus on the most important issues of global concern – 20,000 primary business contacts were made on Digital Business Day 14,000 Lead and 3,200 business meetings are being organized – ITB Berlin goes to its next round this summer.
With the Virtual ITB Berlin Convention and Digital Business Day concluding this year’s formats, ITB Berlin draws a positive conclusion: the world’s leading travel trade show was very pleased with the event. The three-day ITB Berlin Convention has more than 100 online sessions with more than 220 industry experts. The world’s largest conference event for industry reported 60,700 users in three days. The international presence in the format, whose panel discussions were mostly in English, was high. About 53 percent of the visitors were from abroad, from a total of 125 countries. The focus of the Industry Think Tank was on the future and key issues of resilience, digitization and sustainability. The significance of the Ukraine war for international tourism has been examined in many sessions. A second streaming channel for press conferences and exhibitor presentations, which also attracted user interest, extended the convention. Almost all videos from the ITB Berlin Convention 2022 are available on demand on the ITB Berlin YouTube channel.
The findings from Digital Business Day were similarly positive. In this one-day event, buyers, media and suppliers connect with each other on a matching-based networking platform. ITB Berlin has registered more than 2,500 users from 96 countries. As at the conference, international attendance was high, with 78 percent of buyers and suppliers from abroad participating. A total of 20,000 initial business contacts were created, resulting in 14,000 leads and 3,200 business meetings. More than 1,000 buyers and suppliers took part in the two-speed networking sessions.
David Ruetz, head of ITB Berlin, said: “I am delighted to receive such a positive response from our virtual formats. “ITB Berlin continues to be the industry’s leading platform – next year we will welcome the live community in Berlin, and all our experience gained by experimenting with hybrid and virtual formats will be incorporated into the event.”
On the first day of the convention, one of the highlights was Federal Minister for Economic Affairs and Climate Action Dr. The keynote address was delivered by Robert Habek, who emphasized the political and economic significance of ITB Berlin and the tourism industry through his live participation in the event. . Under the headline ‘Future and resilience’, numerous experts have examined the use of technology, questions about how to avoid the recurrence of overturisation, and the challenges posed by staff and skilled labor shortages. On the second day, eTravel tracks controversial topics that include targeted marketing efforts using AI, new payment methods, and data analysis. On the third day, the focus was on environmental protection and reducing carbon emissions, while presentations focused on diversification and human rights trend-setting initiatives and the best ways to help industrial refugees.
Convention and Culture Partner Georgia was pleased with its partnership and this year’s formats. Georgia was already an adventure partner last year and highlighted its cultural attractions in 2022. In the inaugural press conference on the first day of the convention, the Ambassador of Georgia to Germany, His Excellency Prof. Levan Izoria also spoke. At a news conference, Irina Koshoridze, a professor of art history in Tbilisi, and Vakhtang Lichelio, a professor of archeology, presented some of the highlights of this year’s special archeological collection of conventions and cultural partners. Next year, Georgia will be the official host country of ITB Berlin.
ITB Berlin goes to its next round
After two inaugural events in March, this is by no means the end of this year’s ITB Berlin. For the first time in years, the world’s leading travel trade show is planning a series of B2B networking events in destinations around Europe. In 2023, ITB Berlin will be live again in the German capital, starting March 7. The events will begin with the traditional opening gala, hosted by the world’s leading travel trade show, and hosted by partner country Georgia on the eve of ITB Berlin.
Tags: Digital Business Day, ITB Berlin, ITB Berlin Convention